March 29, 2019

Take Part in Foot Health Awareness Month

Dear Colleague:

National Foot Health Awareness Month begins Monday, April 1. The APMA Communications Committee would like to remind you of the suite of materials APMA has developed for members to use in educating the public about their role as surgical experts. You can access the Today's Podiatrist: Operate Like a DPM campaign materials at www.apma.org/foothealth.

Materials include a free poster (order link), patient newsletter, sample social media posts, letters for medical colleagues, shareable multimedia, and more. The campaign emphasizes podiatrists' surgical skills, but also highlights our unique approach to foot and ankle care, which prioritizes the patient's needs and individual circumstances over a single approach to treatment.

"Of special importance, you're encouraged to share your own patient success stories using the hashtag #OperateLikeaDPM on social media. Don't forget to tag APMA!"

Please note that the campaign launches April 1 and runs throughout National Foot Health Awareness Month. The campaign materials will remain available year-round, but we encourage you to make use of this important benefit of your APMA membership during National Foot Health Awareness Month. Of special importance, you're encouraged to share your own patient success stories using the hashtag #OperateLikeaDPM on social media. Don't forget to tag APMA!

APMA will be promoting the campaign at a national level throughout April with paid advertising, a national media outreach campaign, promoted social media content, and an educational video on YouTube. Thank you in advance for your support and participation!

Contact PR Specialist Kevin Hess if you need help implementing the campaign.

Sincerely,


Jane Andersen, DPM
Chair, APMA Communications Committee